It opens today.
TELCO SingTel wants its customers to get more up close and personal amid the belt-tightening.
Its new 2,200 sq ft store in Jurong Point, which was officially opened on Thursday, has mood lighting, cafe-style customer service seating, and a 100-inch flatscreen 'living room' to show off its mioTV offerings.
It wants people to shop and buy music, games, movies even after the store closes at 9pm. Four huge touch-screens which let people hunt out deals and purchase music for the cellphones are embedded in the glass walls of the store, and accessible from the outside.