hmm, don't think akira is set up by any singapore or burmese woman.
most of you may not have heard of this home-grown TT International which was formed decades ago as a consumer electronics distributor and trading company.
While we, singaporeans, have been sceptial and critical of its products, have to admit its products are more well-received elsewhere - its products are on the shelves in 50-60 markets around the world
apparently, the branding has its targeted customers aimed at the spending-conscious group who will want to stretch their dollar. do agree that i'm less likely to risk getting akira fridge or washing machine, i may drop by to pick up a bread toaster or juice blender. if it works properly and offers value-for-money, why not?
TT capitalised on an established marketing network and a understanding of the changing spending pattern after the jialat Asian financial crisis, it then created its own in-house brand, AKIRA, which soon found a niche market for ‘value for money’ electronics
most of you may not have heard of this home-grown TT International which was formed decades ago as a consumer electronics distributor and trading company.
While we, singaporeans, have been sceptial and critical of its products, have to admit its products are more well-received elsewhere - its products are on the shelves in 50-60 markets around the world
apparently, the branding has its targeted customers aimed at the spending-conscious group who will want to stretch their dollar. do agree that i'm less likely to risk getting akira fridge or washing machine, i may drop by to pick up a bread toaster or juice blender. if it works properly and offers value-for-money, why not?
TT capitalised on an established marketing network and a understanding of the changing spending pattern after the jialat Asian financial crisis, it then created its own in-house brand, AKIRA, which soon found a niche market for ‘value for money’ electronics