Seems like many people are asking for advice but no one replying. Let me try to say something.. Just my point of view though.
I personally feels that choosing a Bridal shop is very personal. Things of concerns will be:
1) Gowns - are e gowns to ur liking. I may think that the gowns in this BS is pretty but u may think otherwise.
2) Photographer - Is the style of photographer what you prefer? Try to book the photographer tat the work you like and make sure it's written in the invoice before you sign it. If not you may end up having an excuse of.. "oh, but wat we do here is to assign the photographer"
3) Cost - this maybe one very impt deciding factor. Things to look out for when comparing different BS on this will be
a) The number of Poses and pages in the album - this can be negotiated. You may want to have them discuss with you the costs of additional poses and pages before signing the invoice as well. Some will say they'll give you better printing etc, but in my point of view, doesn't really matter if you're getting them print in sg, the quality is basically there. But I've seen albums from tw before. Those quality must take note. They may have improved. But I'm not sure.
b) The number of outfit. There will be pros n cons of getting this number up. The more outfit means more pictures taken means u'll select more at the end of the day, ended up paying more top up.
c) What do they offer on the actual day. Things like AD car, AD PG, bridesmaid dress, bestman suit, mother's dress, tea dress, father's suit, corsages, hand bouquet, car decorations, etc. These are some of the little things that you maybe able to negotiate for. Which is usually what you will get if you ask for them. Also ask them if you decide not to have any of these, what are the things that can be exchanged for. I got mine as poses and it's stated in the invoice.
d) other things like montage, mini album, table top. Better to think abt if you're going to hang them up in the future. If not, then not neccessarily get them. Can negotiate for other things.
e) MUA - do ask about the top up costs for things like fake eye lashes, ampoule, early arrival etc.
Do also ask if your AD gown can be different from your PG gown if that's what you prefer. I took many gowns with black for my PG. All cannot be worn on the AD.
Oh yah.. talked to one of the bosses of BS before. Try to sign up during bridal shows. It is during the Bridal show that they'll offer more perks. So my suggestion will be, shop around, identify the BS that u wanna sign up with, ask them when's their next show, appear in the show.
Hope the above helps. Can PM me for more information if needed.