Singaporebrides | Featured

March 2026

This International Women’s Day, get to know the women fronting 6 thriving businesses in the wedding industry

By Elizabeth Chee

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From one woman to another, this article sheds light on the journey of being a female wedding business owner—from its nitty-gritty obstacles to its highest and proudest moments.

Women in the wedding industry are having a moment. Faced with the burden of traditional roles and responsibilities, as well as the pressures of societal expectations, making it as a female boss in the cut-throat wedding industry is no easy feat. This International Women’s Day, we speak to six ladies who spearhead creative businesses, getting them to reveal what truly goes on behind-the-scenes of providing services for the most important day of a couple’s life. Photographer, florist, coordinator or make-up artist, what these superwomen have in common is a shared passion for making a difference in other’s lives, which has steered them to the level of success they’ve achieved today. Read on—relatable struggles, words of wisdom and advice on how to protect one’s truth and peace await.

1. MANNA WEDDINGS

Behind Manna Weddings is over a decade’s worth of rich experience. Belicia started off as a wedding salesperson in catering, founding Divine Artisan in 2016 and Flora Artisan in 2017. But Manna Weddings’s origin story stemmed from the pandemic, where she found herself planning minimony weddings amidst volatile regulations, face-to-face with anxious, confused and overwhelmed couples. The roaring 20s saw Belicia establish Manna Weddings to guide couples through an undoubtedly trying time, revealing to her the true impact of her work. “It was a defining moment that showed me this wasn’t just a business, but my calling.”

Eleven years on from her debut in the wedding industry, Belicia defines “girl boss energy” with nuance. She lives life on her own terms, never allowing herself to be pressured into over-accommodating at the expense of her well-being—but with confidence, clarity, and kindness. While owning one’s decisions, maintaining boundaries as a form of self-respect and saying “no” when needed are attributes expected of a strong, independent female leader, Belicia simultaneously makes room for kindness. “It doesn’t equal weakness,” she explains. “I run my business by leading with love, treating others with respect and sincerity, the way I want to be treated. Relationships matter deeply, so choosing kindness has always been my guiding principle.”

That being said, balancing strength with empathy when building a business is easier said than done, and self-doubt, challenge, and moments of exhaustion and uncertainty will always lie in wait. What anchors and carries Belicia through is a clear, unwavering purpose—to allow couples to feel deeply supported, understood, and fully present on their once-in-a-lifetime day. Her words of advice for aspiring female entrepreneurs? Stay resilient, stay kind to yourself, and never lose sight of the reason you started.

2. REBECCA OU PHOTOGRAPHY

High school-aged Rebecca was that friend of the group—the one constantly taking photos and documenting fleeting moments. Capturing real emotions and connections through photography was how she narrated stories, so it only made sense for her to pursue it professionally.

Turning her creativity into a business never altered its purpose—to provide the service of preserving memories indefinitely. But while such images come easily between age-old friends and their designated camerawoman, the same is not always achievable between couples and their hired photographer. Camera-shyness, time pressure, and unfamiliarity with posing in wedding attire make the experience daunting for newly-weds. Rebecca takes it upon herself to create ease for her clients. “That means making them feel comfortable and seen, understanding their preferences, and guiding them into poses that feel natural for them,” she elaborates. “When couples feel safe and relaxed, genuine moments unfold naturally, leading to meaningful photographs.”

For someone introverted, this job scope is easier described than done. Rebecca acknowledges the growth she’s experienced stepping beyond her comfort zone in this career. “I’ve become a stronger communicator, despite the high-stress environment of weddings. My proudest realisation is how calm I’ve learned to remain in chaos. Leading with steadiness and clarity reflects growth not just in my work, but also myself.”

Even on off days, Rebecca puts in the work to ensure she’s in top condition for her clients and craft. She recharges by working out, building strength, stamina and endurance—all of which provide her with energy and mental clarity needed for the physical demands of multi-day weddings and full-day coverage. What stands out about Rebecca is more than her photography skills—it’s her unmatched dedication to helping couples feel supported and present on their wedding day, so their story gets documented not according to how it looks, but how it truly feels.

3. BUCKET FULL OF ROSES

Bucket Full of Roses’s organic growth was never the result of luck alone. An aptitude for design was what first propelled Kayly, the owner and founder, into the whimsical world of weddings, as clients made special requests for wedding florals way before the service was officially offered. The transition from everyday bouquets to wedding floral design occurred naturally, leading Kayly to realise that beyond being decorations, her work transformed spaces into memories couples would remember for a lifetime.

“When couples share how much the set-up meant to them, I’m proud not just of the work, but of the journey it took to get here. From creating on my own, to building a team capable of delivering something so meaningful at a large scale.” Kayly shares, giving us a glimpse into her expertise that encompasses creative design and interpersonal skills in equal parts.

From the ground up, the entrepreneur recognises people as the constant driving force behind her business, claiming that everything to be built has its roots in relationships, be it one’s team, partners, vendors or clients. In the emotionally-charged wedding industry, Kayly is often challenged with making difficult decisions, setting boundaries and standing firm behind her creative vision. Ultimately, her convicting leadership prioritises clarity, protecting her team, and raising the standards of what she believes is possible.

“When you genuinely care for the people around you, the work reflects that,” Kayly comments wisely. “Strong businesses aren’t built on transactions, but on trust, respect, and shared purpose.”

Just as she’s proud to stand behind her firm values, uniqueness and talented crew, Kayly hopes her couples feel the same pride and emotion years from their wedding day, through memories that are timeless and true to who they are.

4. LIZ FLORALS

For Liz, what initially began as a mere hobby and carefree dream of waking up to the beauty and scents of flowers, blossomed into actionable pursuit after two years of side-hustle. “One day, it just felt like now or never. So I decided to go all in. That’s when I knew this wasn’t just something I enjoyed, but something I really wanted to build!”

But Liz’s romanticised view of being a florist never rendered her oblivious to the challenges that come with being a leader. Unspoken expectations of women having to excel at work whilst being fully present at home found her vulnerable to the quiet pressure of wanting to be everything, everywhere, all at once. Between the desires for a thriving business, being present for her child’s milestones, showing up for friends and relishing slow, meaningful holidays with family, Liz recalls feeling the urge to say “yes” to every inquiry and opportunity in the industry that often rewards constant availability.

“Every yes is also a no somewhere else,” Liz reflects on what she has learnt. “Leadership, for me, means valuing discernment over volume, choosing intentionally what to juggle in each season knowing that it can, and should, change over time.”

Some seasons, one might catch Liz managing a whopping five to ten weddings in a single weekend. In others, she blocks out the calendar to celebrate her daughter’s birthday or husband’s achievement. Striking this balance hasn’t made her feel any less dedicated or committed, but rather more grounded, focused, and ultimately more thoughtful in how she leads her team and serves her clients. Not bound by traditional responsibilities, the unstoppable force that is Liz’s fearless heart and passion inspires women to take all the shots their lives have to offer.

5. QUEENIE CONG MAKEOVER

True beauty maestros know that confidence is never about surface-level glam, and always about inner empowerment. Make-up artist Queenie Cong is the very definition of this philosophy, evident given that she began her business not for prestige or flashy titles, but to enable women to truly recognise their worth. “When brides say, ‘I look amazing, if only I could wake up like this,’ I’m reaffirmed that this is what I was meant to do all along,” Queenie describes how rewarded she is by the energy shifts women experience when discovering their beauty.

The highly-competent expert doesn’t thrive only on the satisfaction of her clients regarding her work—she’s fueled by the success of her staff as well. She applauds herself not for the ability to transform looks, but for her capable teaching, as passing on skills, aesthetic sense, and seeing her students grow to become more confident is immensely significant to her. It’s no surprise, then, that Queenie doesn’t believe in the idea of a “girl boss”, stating that in her eyes, the only differences worth noting between people are skills and professionalism, instead of gender. “All women should be described as brave, confident, powerful and wise. We have the potential, and more of us will lead across industries,” she announces her hot take.

Holding herself and her company to high standards of integrity, responsibility, good judgment and proficient execution, Queenie’s mission is equipping brides with a glow that emerges from within, one that carries women beyond the once-in-a-lifetime day and through the ambitions they seek after.

6. ARTCAMMY

Camillia’s love for art and flowers developed from humble beginnings. What was once a small Instagram page sharing raw, authentic passion gradually grew into a bespoke wedding styling business known as Artcammy.

Such courageous ventures are not for the weak of heart. In Camillia’s journey, delivering quality work for the fast-paced nature of weddings comes with risks of burning out, forgetting one’s worth, and failing to stay true to one’s self. “Opportunities don’t come by just because of working hard,” she declares. “It’s about consistently creating a brand with purpose and reminding yourself of its intention, staying inspired and improving your craft, even when not fully ready.”

To Camillia, the simple act of creating beautiful moments for couples on their wedding day is what means the most to her, and she achieves that by being honest with her clients, delivering no less than what she promises. The business’s solid reputation is kept up by the fact that no matter the mishaps that might occur, Camillia and her team can be trusted for a job well done—solving problems to provide a set-up that channels unmistakable warmth, beauty and emotion that’s essential for the wedding day.

Credits: Featured image courtesy of Liz Florals

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