Singaporebrides | Essentials

September 2024

I-PRIMO Celebrates 25 Years With A Brand New Store Opening In Suntec City

Renowned Japanese bridal jewellery brand I-PRIMO celebrates its 25th anniversary with a brand new store opening and a new collection of rings.

Premium Japanese bridal jewellery brand I-PRIMO first came to Singapore in late 2022, where their flagship store in ION Orchard became part of the 133 bridal jewellery specialty stores they had across the world. Celebrated for their excellence in craftsmanship, customer service and thoughtfully designed rings, I-PRIMO has quickly become the go-to jeweller for many couples seeking quality, one-of-a-kind engagement rings and wedding bands that encapsulates the everlastingness of love.

Committed to helping more couples find their perfect engagement rings and wedding bands, I-PRIMO has unveiled a brand new store in Suntec City, one of Singapore’s largest malls and shopping destinations. The opening of a second store also marks a significant milestone in the brand’s journey as they celebrate their 25th anniversary this year.

A First Look at I-PRIMO’s Second Store in Suntec City

Nestled in the heart of the bustling Marina Central district, Suntec City is a destination familiar to Singaporeans and foreigners alike. The one-stop dining and shopping mall is easily accessible via three MRT stations, making it convenient for couples to visit I-PRIMO’s second store with ease no matter which part of the island they are coming from. The mall is also surrounded by a number of 5-star hotels such as The Ritz-Carlton, Millenia Singapore, making it easy for tourists who wish to shop for their bridal rings with I-PRIMO.

I was excited to visit I-PRIMO’s second store and was delighted to find out that it was a short walk away from the East-West and Circle lines exit. Cosy and intimate, the store exuded the same elegant and sophisticated vibe as their flagship ION Orchard store. The brand’s best offerings were visible at a glance, clearly showcased in glass displays, with I-PRIMO’s iconic wall of diamonds on show for couples to browse and pick their favourite.

After a warm welcome and a quick tour of the new store, I settled comfortably into one of the cosy booths just behind the displays, where an I-PRIMO specialist introduced their brand new collection of rings to me in privacy.

Brand New Collection of Rings, The Chloris Engagement and Marriage Ring, and The Patalena Marriage Ring

To celebrate its 25th anniversary and second store opening, I-PRIMO unveiled the launch of two brand new ring collections, the Chloris Engagement and Marriage Ring, and the Patalena Marriage Ring, during its grand opening. I-PRIMO has always been known to create and design quality rings that are perfect for everyday wear without compromising on its aesthetics, so I was more than excited to see and try on their latest creations in person.

Inspired by the cherry blossoms that have long been cherished by the Japanese, the Chloris Engagement Ring is designed to mimic the petals of a cherry blossom flower, with a five-prong setting with curves and swells reminiscent of the stem of a flower as it gently embraces the diamond, allowing its brilliance to shine through like a cherry blossom flower. Hidden within the interior of the band lies a hidden Sakura motif, an adorable detail that many brides, like me, would appreciate and delight over. Despite the sizeable diamond that sits in a five-prong setting, the Chloris Engagement Ring is light with minimal protruding elements to allow for comfortable everyday wear without the fear of the ring catching on clothing or objects.

Hidden Sakura motif on the underside of the Chloris Engagement Ring, Photo by SingaporeBrides

A perfect pair to the Chloris Engagement Ring, the Chloris Wedding Ring features a five-petal blossom motif when viewed from the side. Similarly inspired by the beauty of a cherry blossom flower in full bloom, the Chloris Wedding Ring showcases rhythmic curves crafted by advanced forging techniques, resulting in a ring that is both sharp and warm. Despite its intricate design, the Chloris Wedding Ring offers such a lightweight and comfortable fit that you might even forget you’re wearing it.

Photo by SingaporeBrides

The fit of the Chloris Engagement Ring and Wedding Ring is indeed as promised. Both rings glide smoothly down my finger as I put them on for a try, and sits comfortable on my ring finger without causing any discomfort between my middle and pinky fingers. The two rings stack beautifully together as well, without hiding the beautiful stones on either ring.

Brides who are avid fans of the cherry blossom flower can also opt to pay for the ‘Sakura Promise’ option, where where couples can choose to include a five-petal motif resembling a cherry blossom flower on the inner side of the wedding bands. Once the two Chloris rings are stacked together, they will complete the cherry blossom design with melee diamonds.

Last but not least, the Patalena Marriage Ring set completes I-PRIMO’s latest collection of rings. Consisting of a set of rings for the bride and groom, the design of the Patalena Marriage Ring set is derived from two different concepts that gives off an impressive style and impression. Named the Guardian of vegetation, the bride’s ring features side stones of various sizes along the center of the band, symbolising a blossoming flower of happiness. Meanwhile, the groom’s ring features glossy squares that represent the sunlight that gives nutrition to the flower.

Photo by SingaporeBrides

I must say that the Patalena Marriage Ring is my favourite out of the two collections. Feminine and dainty, with just enough bling for everyday wear, it is the perfect wedding band for brides who are whimsical and romantic. The Patalena Marriage Ring for grooms is also a unique piece that stands out amongst the more run-of-the-mill wedding bands for grooms, making it an excellent choice for grooms who are looking for something different.

As with all their engagement and wedding rings, couples can choose to customise any of the rings at I-PRIMO, including the brand new Chloris and Patalena Ring collections, in their preferred colour of metal, ranging from the classic silver of the brand’s high purity platinum, or yellow, rose or pale brown coloured gold.

Enjoy a Wedding Gift Box and a Personalised Engraved Ring Box When You Shop at I-PRIMO’s Suntec City Store!

In celebration of the opening of a second store, I-PRIMO is giving away a special wedding gift box in collaboration with COXO worth $150 to the first 50 customers who make a purchase of any engagement ring or a pair of wedding bands at its Suntec City store. Plus, the first 30 customers who purchase an engagement ring or wedding bands will also receive a personalised engraved ring box. For more details on this campaign, follow I-PRIMO on Instagram.

Open daily from 10:00 a.m. to 10:00 p.m., I-PRIMO’s new store is located at Suntec City, #01-322. Make a reservation to visit them and shop their collection here, or visit their Instagram and Facebook page for the latest updates.

I-PRIMO is located at Suntec City, 3 Temasek Blvd, #01-322, Singapore 038983. Their flagship store is located in ION Orchard, 2 Orchard Turn, #B1-33, Singapore 238801.


Credits: All images courtesy of I-PRIMO.

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I-PRIMO Celebrates 25 Years With A Brand New Store Opening In Suntec City