Singaporebrides | Fashion

August 2024

Gentle in White’s Debut Styled Shoot “Season to Bloom”

By Audrie Soh

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Gentle in White debuts their first bridal collection in an alluring styled shoot that celebrates a bride’s journey as she transitions into an exciting new phase of life.

Dedicated to providing brides with a safe haven where they can perfect their wedding look with personalised guidance in a calm environment, newly opened bridal boutique Gentle in White offers a refined curation of international designer gowns at accessible price points, providing brides with approachable luxury so they can bring their dream wedding vision to life without compromise.

Recently founded in April 2024, the founders behind Gentle in White started the brand based on their personal experiences in their bridal journeys and their passion to celebrate love and support brides in their wedding journey. They chose to name their boutique “Gentle in White” because they wanted the brand to resonate with brides who are after a more personalised and less stressful wedding gown shopping experience, with the word “Gentle” representing the soothing guidance and calm experience the brand aims to provide their brides to counter the often overwhelming nature of wedding preparation, and the words “in White” paying homage to the notion of brides looking their absolute best in white on their wedding day.

Gentle in White carries five international designer brands at their boutique, Oksana Mukha, Rara Avis, Royaldi, Calla Blanche, and WONÁ Concept, with plans of a sixth designer brand, Saint Bridal Couture, joining the line-up in the coming months. The brand recently launched their debut bridal collection and celebrated with an emotive and modern styled shoot that showcased three distinct gowns from the debut collection.

Titled Season to Bloom, the styled shoot draws inspiration from the changing of seasons, symbolising a bride’s transition into an exciting new phase of life, as well as the brand’s emergence into Singapore’s wedding landscape. The shoot captured the beauty and vibrancy that comes with each unique season, with gowns from Oksana Mukha and Rara Avis representing the lighthearted romance of Spring and Summer and the modern elegance and sensuality of Autumn and Winter.

The three gowns featured in the styled shoot are perfect examples of the brand’s commitment to offer a diverse range of styles, from timeless classics to bold statements, while maintaining their signature style of minimalist and statement pieces with character and unexpected elements. For the modern romantics, Perlamutr by Rara Avis is the perfect choice. Featuring a bold floral shoulder detail and a voluminous taffeta upper skirt with bouffants at the base to ensure graceful movements, this soft champagne gown is excellent for making a statement without going over the top or losing any of the romance.

Sensuous yet romantic and sleek, Lima by Oksana Mukha is the embodiment of modern allure. Featuring a thin-strapped bodice with an open back, delicate Chantilly lace and tulle with a striking mermaid silhouette for a touch of sensuality, Lima exudes a captivating and romantic look that is perfect for romantic brides who want to make a bold yet sophisticated statement on her special day.

For contemporary brides who desire to make a grand statement with their gown, Rara Avis’s Eoilien is the way to go. The two-piece ensemble consists of a drop-waist corset paired with a voluminous rosette skirt embellished with 3D roses to create a stunning visual impact without losing the comfort and ease of movement. This masterpiece of artistry and elegance also offers bride the versatility of customising their look for their special day, by pairing the top and skirt with other combinations to create different looks for their wedding.

From timeless classics with refined details to bold statements featuring unique elements, Gentle in White is dedicated to providing brides with a variety of gown styles and options that’ll allow them to showcase their personality and personal style at accessible price points for the best wedding gown shopping experience. To ensure that their selections keep up-to-date with current wedding gown trends, their collections are refreshed every quarterly and new brands that align with their vision of accessible luxury will be added to their line-up of designers.

Photography: Iluminen.Singapore
Videography: Iluminen.Singapore
Gowns: Gentle in White
Hair and Makeup Artist: Makeup Maestro Wedding
Florals and Styling: Bucket Full of Roses
Jewellery: STORÏS
Venue: Open Haus Studio

Make an appointment to view their available debut collection of gowns. By appointment only. Gentle in White is located at 81 Ubi Ave 4, UB. One, #02-22, (S) 408830.

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