Sorry hijack abit this article is related
"The incredible shrinking package"
NEW YORK: In the United States, there’s a phenomenon that is affecting the regular grocery
shopper.Items like canned tuna, paper towels, butter-type
spreads, candy bars, coffee and ice cream are being sold in smaller packages, but for the
same price.
It is something thatMr Tod Marks, a senior editor at Consumer Reports, calls “the incredible
shrinking package” strategy. The repackaging trick is not new. Who has not opened a
box of cereal or a bag of crisps, and marvelled at the abundance of air which comes with
the food?
But Mr Marks, who tracks the grocery industry, said: “It’s definitely happening a lot
more than it used to.” And it is happening with a
broad spectrum of goods, according to a study conducted by the Consumer Reports National
Research Center, to be published in October.
In many cases, said Mr Marks, the traditional 1lb
(450g) can of coffee has dwindled to 10 or 11oz (283g to 312g). And many ice-cream containers have shrunk from a half-gallon to 1.5 qt (1.89l to 1.42l).
To combat shrinkage, Mr Marks advises that shoppers look at the container’s actual
size or the unit-pricing label –a step he says is essential if you are going to get your money’s
worth in groceries these days.
Also, he says, look sideways at a package before you buy it.
“Companies won’t change the height or length of a container. It’s the width,” he said.
The incredible-shrinking-package game is hardly
amusing when one contemplates a rapidly expanding grocery bill.But in a funny way, it may
be a good idea for food manufacturers
and shoppers alike,said Mr Harry Balzer, a
vice-president of the NPD Group, a marketing-research firm based in Port Washington,
New York.
With the soaring cost of wheat, corn, eggs, milk and other staples, grocery producers
are faced with a dilemma, said Mr Balzer, who studies food consumption.
“People hate paying more for groceries. How do manufacturers deal with rising food costs without passing it along directly to the consumer?
“One option that you’re seeing, they (grocery producers) keep the price the same but
lower the amount. In effect,it’s a price increase, but it’s not an increase in out-of-pocket expenses,” said Mr Balzer.
As flawed as the system sounds, Mr Marks believes
that the grocery dance keeps everyone happy, more or less.
– NYT