THREE days from the start of the Extra Time Off (ETO) petition, it has already received over 1,000 votes from people asking for time off.
About 800 employees from 13 companies have been given the green light to come in late the morning after the World Cup final on July 10.
The ETO petition is a joint effort by The Straits Times' new interactive platform, Stomp, and Asia Pacific Breweries to encourage flexi-time and better work-life balance.
Mr Don Lim, founder of pie chain Don Your Personal Pie Club, is letting all 30 employees from his four outlets, who normally start work at 7am, come in by 11am that day.
'There's no point if everyone comes in tired and sleepy,' he said.
The World Cup final kicks off at 2am in the early hours of July 10 (7pm on July 9 in Germany) and will end some time between 3.45am and 4.45am, depending on whether there is extra time and penalties.
When asked if he was afraid of a late opening affecting business, Mr Lim said: 'Everyone will be starting late, so it's okay.'
Over at Eagle Planners, 31 financial planners will also be getting a few hours off and coming in after lunch.
Branch manager Matthew Kang said this was the perfect opportunity to reward his team for their hard work.
The die-hard England fan even advises his team on time management.
'I told them it's fine to watch a couple of matches in the preliminaries. After that they can catch the match highlights,' said Mr Kang.
The ETO petition was launched last Saturday. Members of the public who want to be part of this movement can send in their votes via SMS or MMS to 75557, or online at
www.stomp.com.sg
Anyone who votes stands a chance to win a trip for two to watch Arsenal in the English Premier League next season, as well as memorabilia signed by the club's players.
Many have responded in support of the push for work-life balance.
Ms Michelle Anne Ng, who works at mattress company Simmons, sent an SMS to say that 19 of their staff will also be getting a late start.
'We're in the business of sleep, so we want to make sure our staff get sufficient sleep.'