chatterbox,
What is the most impt thing to you?
Gowns
Photography
Service
Price
The first 2 item, as long as u have the budget, you can do anything you want from getting 3rd party photographer to make to measure a gown you like if OTR happens not to fit ur expectation.
If budget is a contraints, I would think the first thing to look at, would be the photographs, whether you like their photos.
Becos this photography thing, u cant really "change" unless u want to look for the 3rd party photographer to shoot for u, which a good one will be much much more ex.
2nd, the coordinators's service. Does the coordinator know you, are you comfortable with this person. Can he feel for what u want?
Price - this one really cant really look at just the $$$, must see really value of the package, which most important of all includes the Number of photos given in the package. Photos is the most expensive stuff available in the package.
Photos includes those album photos, 4R photos given to relatives, etc. This is where they earn their $$$ from.