Singaporebrides | Videography

May 2015

5 Rules To An Award-Winning Wedding Video

By Audrie Soh

Let’s talk about wedding videography. Like photography, I think videography is an integral part in a wedding celebration. For starters, it’s a great way for couples to remember their wedding day by and to catch the moments that they were not aware or part of during the celebration. Many times, the wedding video also serves as an entertainment for the guests, giving them a glimpse into the celebration that they missed out on.

However, not every guest will be entertained by your wedding videos, especially if they’ve been to their fair share of weddings and watched too many wedding video montages that run on the same trajectory. But, it is possible to prevent your guests from feeling that “seen one, seen all” mentality during your wedding videos by following our 5 simple rules to an award-winning wedding video.

Rule #1: Choose a Videography Style You Love

There are many styles of videography, such as cinematic, stop-motion, and animation. For your wedding video to resonate with your guests, you should pick a style that represents your personalities and will capture your guests’ attention. Cinematic videography is a great way of keeping your audience captivated with that movie trailer or epic Game-of-Thrones touch. Alternatively, fun-loving couples may go for stop-motion or cartoon animated videography for something quirky that will provide a common talking point for all your guests.

Wedding Same-Day Edit by AllureWeddings

Rule #2: Choose a Song That Complements Your Chosen Videography Style

Aside from the style of your wedding video, the song used determines if your video is a hit or miss among your guests. It doesn’t matter if you pick a track that has words or not; it is more important that you pick a song that is compatible to your chosen videography style as it sets the mood of the video. The feel of the song and its tempo also helps your videographer piece the highlights from your wedding day together.

Wedding Express Highlights by Beyond Pictures

Rule #3: Tell A Story With Your Video

Always tell a story with your video, whether it is your wedding highlights or your photo montage. Your wedding video is a great way to introduce all your guests to the morning part of the celebration, and to you as individuals and as a couple. Keep your audience wanting more by including personal or emotional moments that they can relate to, such as your vows or thank-you speech for your parents.

Wedding Same-Day Edit by Rekord Haus

Rule #4: Keep It Short and Sweet

However entertaining your video is, your guest is not going to want to sit through a 10 minute long video. Instead, keep the duration of your video no longer than the length of a song. Or at the very most, one and a half songs. Your videos are meant to show them the highlights of your big day that they’ve missed, not every single moment of it.

https://vimeo.com/125312654Wedding Day Teaser by Substance Films

Rule #5: Re-invent The Wedding Photo Montage Video

Every wedding consists of two types of wedding videos: the same-day edit, which contains highlights of your morning gate-crash and/or your solemnisation, and the photo montage video, which is a powerpoint-esque slideshow of your childhood photos and those of you during your courtship. It’s difficult for guests to get excited over yet another powerpoint photo slideshow of the couple when they’ve seen the same thing repeatedly at different weddings. But you don’t want your guests to feel the same way about your photo montage. So what do you do?

Remember Rule #3? The same applies to your photo montage video. Tell your story to your guests using a handful of photos of your growing up years and courtship. Note: use only a handful of photos that represent you at that point of your story, instead of every photo you can find in your album. Make it more personal and fun by narrating the story together, giving a his-side, her-side commentary in an informal manner, as if you were viewing these photos together privately.

https://vimeo.com/120350233Story-telling Photo Montage by Reddot Studio

Or, if you do not want a slideshow of photos, you can consider doing a pre-wedding video that includes film footage of your time together and still images of your childhood and courtship photos. You may also choose to insert your personal videos of yourselves doing silly things or ones that were taken during your travels together.

Pre-wedding Filmlet by AndroidsinBoots (Still + Motion)

For more of these videographers’ works and to browse more videographers, please visit our Videography directory listing.

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Credits:
Feature Image: AndroidsinBoots (Still + Motion)/ cropped

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