Singaporebrides | Fashion

November 2020

Fuss-Free Online Wedding Gown Rental in Singapore with Love, Fioyo

Designed to celebrate every woman’s unique beauty, individuality and personality, Love, Fioyo launches its first bridal collection of convertible wedding gowns.

Searching for the perfect wedding gown may be an exciting experience every bride looks forward to during her wedding planning but it can also be extremely time-consuming and tiring to visit one bridal boutique after another. To make wedding gown shopping a little easier on modern brides, Love, Fioyo, a one-stop, online woman’s apparel brand that offers daily fashion wear to bridal couture, has launched a bridal collection where brides can shop for their wedding dress online and enjoy wedding gown rental services in Singapore from the comfort of their home.

Founded by Fion Tay, the successful entrepreneur behind popular bridal boutique, The Louvre Bridal, Love, Fioyo is Fion’s first foray into contemporary fashion for the everyday woman. “I’ve always felt strongly for women’s fashion and during my days at The Louvre Bridal, I’ve witnessed how much joy the whole wedding gown shopping and styling process brings to brides, and I wanted every single woman to feel that same joy while shopping for everyday apparels,” Fion explains. “So, I created Love, Fioyo, a brand that allows women to be different and celebrates the unique qualities that make every woman a one-of-a-kind individual.”

During her career in the wedding industry, Fion noticed an emerging trend of intimate weddings and minimalist outfits amongst modern brides and sought to bridge the gap by introducing a versatile bridal collection that offers brides a fuss-free shopping experience and unconventional dress options such as bridal jumpsuits, crop top and pants to cater to their current needs.

“While a dramatic ballgown never fails to wow people, it may look out of place at a smaller wedding. More importantly, it may not be you. And on this very important day, you should be allowed to feel and dress like yourself,” Fion points out. “In short, we want to encourage brides to be their own label. That’s why we created a bridal collection of convertible dresses that brides can easily find their favourite looks and piece them together to create a wedding outfit that is appropriate and represents their individuality and person.”

Named ‘One Design, Multiple Looks’, Love, Fioyo’s first bridal collection consists of convertible dresses with detachable accessories and layers that brides can mix and match to customise a dress that represents who they are while still being appropriate for an intimate wedding. Aside from being able to personalise their wedding attire, brides can also re-wear their chosen outfit after their big day by removing parts of the attire to tone it down for everyday wear.

“Fashion sustainability is a big concern for us, and we want to make sure that our dresses are completely versatile in terms of how it looks and how it can be worn,” Fion elaborates. “So, whether you want to keep it classy and simple, modern and minimalist or bold and chic for your wedding outfit and your everyday wear, the ‘One Design, Multiple Looks’ bridal collection has just the right options for you.”

Exclusively for SingaporeBrides’ readers, quote “SGBRIDES 1+2” by 31 March 2021 to enjoy a “Try A Gown” session with two (2) additional gowns to be recommended by Love, Fioyo’s fashion stylist during the body shape consultation. Click here to book.

Exclusively for SingaporeBrides’ readers, quote “SGBRIDES10OFF” by 31 March 2021 to enjoy 10% off outfits under “Rent Couture” with a minimum spend of $500. This promotion is applicable for both purchase and rental.


All images courtesy of Love, Fioyo.

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Fuss-Free Online Wedding Gown Rental in Singapore with Love, Fioyo