Singaporebrides | Essentials
Official Launch of The Singapore Wedding Association
The first of its kind here, the Singapore Wedding Association already has ten leading bridal studios under its belt.
Inspired by the desire to see the local wedding industry stay fresh and relevant amidst an increasingly savvy customer base and increased competition from overseas players in the last few years, Chairman Leonard Teoh set up the Singapore Wedding Association, a unique community of like-minded people in the wedding industry.
“The setting up of this Association brings together like-minded people who want to drive change. There is currently no association like ours, and there in itself lies the opportunity to bring together a community of people to develop this industry together,” says Mr Teoh, who has been in the wedding business for seven years and is the founder of Love Nest, a holistic wedding solutions provider.
Through the Singapore Wedding Association, members can look forward to collaboration opportunities and learning best practices from one another. At the same time, the Association aims to build consumer confidence by standardising certain standards and practices while protecting members and the people working in the industry.
“There is much potential to grow in this industry,” Mr Teoh adds. “In time to come, we hope to bring independent talents and other enterprises such as event organisers, floral boutiques and photographers on board.”
Credits: All images courtesy of the Singapore Wedding Association.