Singaporebrides | Inspirations

July 2019

Fall in Love With Flowers With Cheryl From Florals Actually

By Audrie Soh

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Known for their charming rustic style, Florals Actually is the go-to florist for brides who are after a romantic look for their wedding flowers.

Ah, flowers. Who doesn’t love them? Pretty to look at, they are an instant mood booster and great as décor for celebrations such as weddings. Don’t believe us? Just ask Cheryl, founder of Florals Actually.

Known for their whimsical and rustic floral styling, Cheryl has been dressing up weddings with flowers for two years. The young florist first found her calling in floristry during a floral arrangement workshop. She felt such an affinity with the pretty blooms that she has never looked back since.

“I love textures and arranging things, so when I attended the workshop two years ago, I found myself attracted to the art of floral styling more than the makeup class I was taking,” Cheryl reveals. “That’s when I knew I wanted to be a florist.”

From learning how to handle and care for different flowers to putting them together to create inspiring arrangements, Cheryl has dedicated both time and effort to hone her talent in floral styling. “There are so many aspects to floral styling and being a florist,” she shares. “I learned that flowers are seasonal so the availability and cost of a particular flower is dependent on its availability. Also, each and every cluster of flower is unique, so even if they belong to the same species, they may look different.” Today, Cheryl has perfected the art of floral styling and found her trademark rustic and wild romantic style in dusty tones that brides love her for.

But if rustic arrangements and dusty shades are not your thing, fret not; with her keen eye and artistic talents, Cheryl is more than capable of whipping up a contemporary or organic arrangement with bold shades. In fact, she notices a trend of brides asking for brighter and bolder colours instead of pastel shades as the year progresses. But when it comes to the most requested type of flower for weddings, Cheryl shares, “Brides still love their peonies, regardless of season.”

“Personally, I love ranunculuses because they are adorable and remind me of traditional spiral yam mooncakes!” she exclaims when asked if she has a favourite flower. “You see, it’s very hard to pick a favourite flower because the pretty ones are always the hardest to work with because they are either very fragile, have a lot of thorns or produce sticky sap when cut, and the flowers that are easier to work with are not the prettiest.”

Despite the challenges she face, Cheryl’s love for floral styling and the appreciation she receives from her brides keep her motivated. “It makes me feel like my hard work came to fruition when I receive pictures of the bouquets I created for my brides.” Driven to offer her brides the best of her creative talent, she keeps herself up-to-date and inspired by visiting flower blogs or her favourite florists’ Instagram feeds. To help fulfill the wedding dreams of more brides, Cheryl has plans to introduce a budget-friendly wedding florals series for brides who want a fuss-free experience at pocket-friendly prices. “That way, brides can easily customise their wedding flowers without breaking the bank.”

If you dream of rustic, wild and bold flowers for your wedding, look no further than Florals Actually. Whether it is for a pre-wedding photoshoot or actual day wedding, Cheryl will bring your vision to life.

From now until 10 August 2019, quote “FloralsActuallyxSingaporeBrides” and enjoy 10% off any orders from Florals Actually!

Contact Florals Actually at [email protected] for an appointment, and view their portfolio on Instagram.

Credits: Feature Image by Hong Ray Photography // All other images are by the respective photographers, as credited.

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