moo, taka means takashimaya lah!
godzilla, if you are only interested in the Sealy brand, and wanna do research, you should go to in this order
1) Aero for the cheapest range (there's one at Furniture Mall) squeeze one more free pillow.
2) Sealy Sleep gallery at IMM, Harbourfront or Furniture Mall for mid-high range (same dealer, company is called The Home Store)
3) Robinson for mid range
4) Lastly make a stop at Taka to experience the highest range and talk to the sales rep about what you like. They don't have all models on display but the rep has very good knowledge on models they don't carry, unlike the rest. They work for Sealy so they know all the Sealy product line, the rest are dealers so they only know for what they carry only.
You can accomplish this in 2 days straight, just go Furniture Mall and Orchard only. If you like the ones at Furniture Mall just skip the Orchard part, this is just to let you have a full experience, not really needed if you don't have the time lah.
Remember to ask for a 10% + 10% discount if you are buying from Sealy sleep gallery. The lady at furniture mall branch think I don't know anything and offer me 10% + 5% discount only, haha. Aero dunno can or not.
Forget about Harvey Norman, I compare the same model Tiara and HN is selling $1k more than IMM. Note down the model you want and buy it somewhere else. Robinson also very expensive and they always anyhow give sale one, order already must keep going back to check the price.
I bought at Aero coz I just wanna buy the cheapest range for my guest rooms.
Note the thickness of the mattress hor, wait buy bedsheets damn kang kor. Mine is 16" thick so quite limited choices.