I have tried another brand of cracked heel balm- DU'IT. It's also selling @ Watsons for ard $15++, but u need to faithfully apply nightly.
By the way, last weekend happened to try out this shop @ Far East plaza, think just open recently. I did the pedicure for $28, and the nail colour is stil in good shape now. The shop name is very unique, Bellus De Charme, its on the 5th floor, unit number 64.
During my visit, met another bride-to-be there for both mani n pedicure services.