Founded by Graduate Gemologist Ms Amanda Koo, eClarity is now the most promising online and offline diamond jeweler in the region. An heiress to a 3-generation jewelry empire, an avid learner from NUS with a master in counselling, and a determined business woman with MNC corporate experience, Amanda capitalized the opportunities with her diversified knowledge, and created the new brand single-handedly. eClarity.com.sg is a user-friendly platform that allows proposing guys and marrying couples learn and order diamonds and customized jewelry. The letter e (of eClarity) stands for empowering love, which is the company’s mission since it started 12 years ago. Today, eClarity is recognized for its professional one-to-one diamond or jewellery consultation with a GIA certified gemologist, wide selection of certified diamonds, vast range of customized wedding bands. eClarity is many couples' go-to place for premium quality proposal rings, wedding jewellery, at competitive prices and superb customer service.