Maybe it's a common issue in relationships nowadays. I faced it too. But recently, the whole relationship blew beyond salvage..
Sometimes no matter how you explain and share perspectives, the other half just doesnt seem to get it.
There has to be something going on or a reason to that. Find an opportunity to talk to him. It may be that you have changed yourself in some aspects that you may not have realised too. Or he may actually like you to doll up or communicate or get intimate with him in certain ways that you didnt...