Singaporebrides | Essentials

March 2023

4 Reasons Why You Should Choose Platinum For Your Engagement Ring and Wedding Bands

Want to know why platinum is the perfect choice for your engagement ring and wedding bands? Here are four reasons why modern couples are opting for platinum rings today.

More than just jewellery, your engagement ring and wedding bands are representations of your promise of love and commitment to one another. These treasured keepsakes are often traditionally made in gold but modern couples are turning to platinum for its durability and sleek, stylish look as their choice of precious metal for their wedding jewellery.

We speak to I-PRIMO, a premium Japanese bridal jeweller, to find out what makes platinum a winner.

1. Platinum rings are more exclusive, a representation of the uniqueness of your love and union

Platinum is an exclusive material that is 30 times rarer than gold, and only a few select jewellers in Singapore offer this precious silvery-white metal as a choice of material for engagement rings and wedding bands, making platinum jewellery synonymous with luxury.

Platinum is also a much more difficult metal to work with as compared to gold because it is less malleable. Only experienced craftsmen and jewellers with the right skills and tools can produce a well designed platinum ring. It is this exquisite quality of platinum that makes it the perfect choice for couples who are looking to add meaning to their wedding jewellery.

“At I-PRIMO, you can rest assured that only highly skilled craftsmen are engaged to work on our platinum rings,” Angel Wong, Senior Sales Manager at I-PRIMO, reveals. “Each and every ring is moulded with the utmost care and skill to ensure that it is both comfortable and stylish to wear.”

2. Platinum is more durable and resilient, just like your love and commitment to one another

Platinum is the perfect symbol of the everlasting and resilient love you promise your partner. Unlike gold, platinum jewellery consists of a nearly pure form of the metal, ranging from 95-98%, and has a higher density, making it a more durable option.

“I-PRIMO’s rings are crafted with the intention to encapsulate the resilience and everlastingness of love and marriage, which is why instead of the more common 18K gold that most jewellers use, our rings are made with high quality platinum to ensure longevity,” Angel Wong explains.

Since platinum rings require more platinum to make than gold rings require gold, it has a greater wear resistance compared to gold, making it more durable and suitable for everyday wear. This also means that couples don’t have to worry about diamonds coming loose from its prongs when engaging in daily activities such as exercising and housework.

Unlike other white metals such as white gold, which requires rhodium plating to maintain its whiteness, platinum is naturally and exclusively white. Its colour does not tarnish over time, a quality that you would would want your happily-ever-after to embody.

3. Platinum is fuss-free to maintain and cost effective in the long run, giving you more bang for your buck

While platinum rings are slightly pricier than gold, they are actually more cost-effective in the long run as it does not require as much professional maintenance as gold jewellery. As platinum never changes colour, you don’t need to send it back to the jeweller for polishing and replating every few years to keep it from turning yellow, as is the case for gold, especially the white and rose gold variants.

That doesn’t mean that platinum will not require any maintenance. Like all jewellery, platinum is also prone to scratches and dullness over time. You can employ some basic care tips such as storing your platinum rings in a separate compartment from other jewellery to avoid scratching, removing them before using harsh chemicals such as bleach or abrasives to prevent scratching or damage to the gemstones and diamonds, and cleaning them with a specially formulated jewellery cleaner for gold and platinum jewellery to maintain your rings at home.

“Alternatively, our couples can also bring their platinum rings back to us for complimentary professional cleaning when required,” Angel Wong explains. “On top of that, we also offer our couples complimentary size alteration, a complimentary one-year repair service, and more.”

With a lower maintenance and higher longevity, platinum is definitely the more cost effective option in the long-run.

4. Platinum is hypoallergenic and timeless, making it the perfect choice for an heirloom jewellery

Because most platinum jewellery comprises of at least 95-98% of pure platinum, it is considered as a hypoallergenic metal, making it suitable for most people, including those who are allergic to metals such as nickel, or have sensitive skin.

The purity of platinum rings also gives it an undeniable elegance that is both contemporary and timeless, attractive qualities that are bound to entrance modern day couples who are looking for engagement rings and wedding bands that they can pass down to their future generations as heirloom pieces.

A Premium Japanese Bridal Jewellery Brand Renowned For Their Excellence

With 127 bridal jewellery specialty stores across Japan, Taiwan, Hong Kong, mainland China, and Singapore, I-PRIMO is renowned for their excellence in the quality, make and design of their engagement rings and wedding bands.

At the heart of this premium Japanese bridal jewellery brand lies a dedication and promise to immortalise the everlastingness of love and marriage in a ring, forever capturing the hearts of couples who are looking for quality wedding jewellery that meet their needs of excellence in design, make and sentimentality.

Make a complimentary appointment with them to experience the brilliance of their 3Excellent diamonds, expert craftsmanship, variety of ring designs, and their famous high-standard Japanese-style customer service widely known as Omotenashi in their spacious and luxuriously furnished boutique in ION Orchard now.

From 1 April 2023, I-PRIMO will be offering a complimentary diamond necklace worth $600 with a minimum purchase of an engagement ring or wedding bands worth $3,500 and above in celebration of a newlywed’s journey of love. To enjoy this promotion, couples will have to book a consultation with I-PRIMO online. Visit their website and Instagram for more details.

I-PRIMO‘s flagship store is located in ION Orchard, 2 Orchard Turn, #B1-33, Singapore 238801.

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4 Reasons Why You Should Choose Platinum For Your Engagement Ring and Wedding Bands